TechOut of 100
Out of 100 smartphones sold, which brand?
Out of 100 smartphones shipped in the world in 2025, how many Apple, Samsung, Xiaomi? Total: 1.26 billion devices according to IDC.
Remember this
Out of 100 smartphones shipped in 2025, Apple made 20 and Samsung 19: just 6.6 million apart out of 1.26 billion. Nearly one in three comes from a brand outside the top 5. These are shipments to shops and carriers, not sales to customers (IDC, January 2026).
The brands, by smartphones shipped in 2025
2025 shipments in millions, world market share and change on 2024 (IDC, preliminary figures of January 2026)
| Rank | Name | Value |
|---|---|---|
| 1 | Apple | 247.8 million · 19.7% · +6.3% |
| 2 | Samsung | 241.2 million · 19.1% · +7.9% |
| 3 | Xiaomi | 165.3 million · 13.1% · −1.9% |
